KUALA LUMPUR, 6 JULY 2023 – Huawei Malaysia today officially launched its all-powerful
portrait flagship, nova 11 Series along with its flagship smartwatch, WATCH
4 Series. Known for its exceptional camera capabilities and stylish design,
the latest nova 11 series offer a more intelligent and user-friendly experience
dedicated for younger audiences – shining even brighter in the nova star
universe. HUAWEI WATCH 4 Series boasts premium futuristic aesthetic design,
combined with the most advanced suite of health management features – allowing
users to manage their health in style and be more proactive in taking diligent
care of themselves.
HUAWEI nova 11 Series, Stunning Design, Stunning Selfie
Based on the legacy
of the nova brand, the nova 11 Series debuts XD Portrait and the newly upgraded
HUAWEI Multi-Vision Photography for capturing extraordinary portraits. The
Super Star Orbit Ring design perfectly integrates aesthetics into the lenses.
The ultra-durable Kunlun Glass delivers ultimate reliability, while EMUI 13
powers the nova Game Engine, and along with SuperCharge Turbo, the phone is
smoother, smarter, and more secure.
Some of the key features of HUAWEI
nova 11 Series include:
(1) Upgraded HUAWEI Multi-Vision Photography
captures pictures from close-up and far-away
Equipped with upgraded
multiple imaging technologies, nova 11 Series is promised to deliver an
extraordinary portrait taking experience that is suitable for all kind of photo
angles – from group photos to close-up portraits. For the first time, the nova
11 Series incorporates XD Portrait technology, which impeccably enhances and
highlights every intricate detail in portraits. With the low-light portrait
enhancement technology, richer details and more authentic colours can be
captured and displayed even in poorly lit environments, so that natural skin
texture and tone can be carefully retained.
The nova 11 Pro
leverages the upgraded HUAWEI Multi-Vision Photography, with 60 MP Ultra
Portrait Dual Camera, 100-degree ultra-wide angle, 1/2.61-inch background, 4K
image quality, and excellent resolution and light sensitivity. The 8 MP
Close-up Portrait Front Camera supports 2x optical zoom and up to 5x digital
zoom, including 0.7x group photo, 1x HD selfie, 2x textured portrait, and 5x
makeup close-up experience, to clearly capture beauty at various distances.
(2) 50 MP Ultra Vision Camera showcases the
best-performing rear camera of the nova family
The nova 11 Pro and
nova 11 boast a 50 MP Ultra Vision Camera, with a 50 MP RYYB Ultra Vision
imaging unit, and 8 MP Ultra-Wide Macro Camera, which are great for capturing stunning
photos. There is also the Laser Focus Sensor that supports autofocus, to help
quickly capture the subject. The RYYB Colour Filter Array increases the amount
of light entering the camera by 40% compared with the RGGB array, boosting the
clarity and details of images shot in the dark. The brand-new environment
spectrum collection system ensures that every colour looks vivid and is
accurately restored, allowing users to experience the world's true colours like
never before, thanks to the 10-Channel Colour Temperature Sensor.
(3) Two versions that look stylish and durable
The nova 11 Series
comes in two variations: Flawless OLED Curved Display and Flawless OLED
Flat-Edge Display. The nova 11 Pro adopts a 6.78-inch ring screen designed with
a 66° golden bending angle, giving a comfortable grip. Its screen has 10x
stronger drop resistance capability than the nova 10 Pro, thanks to the
customised Kunlun Glass screen. The nova 11 features unprecedented HUAWEI nova
Architecture, and its lightweight processing and 3D stacking technology reduce
the phone's weight and thickness for more compactness. HUAWEI nova 11 is slim
to a striking 6.88 mm and light at only 168 g. The extremely narrow bezels
realise a sky-high screen-to-body ratio of 93.4% for the 6.7-inch screen. If
that's not enough, the premium and minimalist R-angle design help offer an
immersive experience with boundless vision.
The nova 11 Series
integrates the vitality and personality of the youth into its design concept,
setting itself as a benchmark in phone fashion. It comes in two colours: Green
and Black. The HUAWEI nova 11 Pro Green and Black models feature the first-ever
nova Monogram Vegan Leather Design. The HUAWEI nova 11 Series is the first to
launch Display Turbo, which utilises HDR photo high dynamic display, 1440 Hz
PWM dimming, and tactile synchronisation enhancement technologies to maximise
Kunlun Glass makes
its first-ever appearance on the nova Series. Through enhanced injection of
composite ions, hundreds of millions of nanometre crystal are generated,
massively improving the robustness of the glass. The drop resistance capability
of the nova 11 Pro is more reliable and 10 times stronger than the nova 10 Pro.
Game changer in communications,
gaming, charging, and heat dissipation
HUAWEI nova 11 Series boasts the powerful nova Game Engine that has made
optimisations all across SoC resource scheduling, to GPU load reduction, and
touchscreen display, for the ultimate gaming experience. The nova 11 Series is equipped with a
Huawei-patented ultimate cooling system, which consists of ultra-high thermal
conductivity graphene, to improve the heat dissipation capability by 7%
compared with the previous generation. The 10-channel and dot-matrix water-pool
design improve the VC heat dissipation efficiency by 60%
compared with traditional solutions. The phone also introduces intelligent
prediction algorithms, to increase the battery life for gameplay by 10%, reduce
game latency by 5%, and decrease the temperature of the entire device by 1°C,
compared with the nova 10 Pro.
nova 11 Series is equipped with a 4500 mAh ultra-large battery,
with single-cell and multi-tab technologies to achieve long-lasting power. The
nova 11 Pro supports HUAWEI 100 W SuperCharge Turbo,
so that the device can be charged to 60% in 10 minutes and fully charged in 20
minutes when the screen is off. The fastest charging experience can be achieved
when the screen is on, and can be charged to 50% in 15 minutes when the phone
is used for viewing short videos, to help users overcome low battery anxiety.
Faster, smoother, safer, smart experience
The nova 11 Series is equipped with EMUI 13, bringing
smarter and more convenient interactions and feature experiences. Users can use
the Super Device feature to connect a HUAWEI nova 11 Series phone with a HUAWEI
tablet simply by dragging the phone icon onto the tablet, and then display the
phone screen on the tablet with the Multi-screen Collaboration feature, for
seamless cross-device operations.
The nova 11 Series protects user privacies even further
with Privacy Centre, Security Centre, image privacy protection, on top of AI
security protection features. App permission access and device security status
are more transparent and controllable than they've ever been, giving users the
ultimate peace of mind.
HUAWEI WATCH 4 Series, Health at a Glance
HUAWEI WATCH 4 Series is a new line-up of smart wearables including HUAWEI WATCH 4 and HUAWEI WATCH 4 Pro, both inheriting the technology and innovation of the HUAWEI WATCH Series, but even more focused on health management. Thanks to Huawei's one-touch, multi-point health tracking, taking care of one’s health is as easy as a tap on the wrist. With this smartwatch, users can manage their health in style and be more proactive in taking diligent care of themselves.
HUAWEI WATCH 4 Pro features the aerospace-grade titanium case[i] gives the smartwatches a luxurious feel, while the industry-leading Spherical Sapphire Glass[ii] on the watch dial adds a touch of elegance with durability to withstand daily wear. HUAWEI WATCH 4 comes with Black Stainless Steel Case design, with 3D curved glass that brings streamlined aesthetics for a futuristic style.
HUAWEI WATCH 4 Pro boasts a 1.5-inch Low-Temperature Polycrystalline Oxide (LTPO) flexible screen with a 71.72% screen-to-body ratio and an energy efficient as low as 1Hz Always on Display (AOD)[iii]. HUAWEI WATCH 4 has a 1.5-inch LTPO flexible display with up to 74% screen-to-body ratio and a thin 0.855mm bezel for better visibility. Both smartwatches support up to 30-meters in free dive resistance, 5ATM swimming water resistance[iv] and has an IP68 rating[v].
Both the HUAWEI WATCH 4 Pro and HUAWEI WATCH 4 also come with their own unique straps. The HUAWEI WATCH 4 Pro comes with Dark Brown Leather strap with a handcrafted finish for a contemporary refined look. HUAWEI WATCH 4 spots a Black Fluoroelastomer strap with a sporty, minimalistic look that is also easy to clean.
HUAWEI nova 11 Series will be
available nationwide starting 7 July 2023 across all HUAWEI Experience Stores, HUAWEI’s Official Website, HUAWEI Official Store on Shopee, HUAWEI
Flagship Store on Lazada, where customers will be
entitled to complimentary gifts worth up to RM219 upon purchases made from 7
July 2023 until 23 July 2023. Available in three variants:
nova 11 (8 GB RAM + 256 GB ROM), priced
at RM 2,199, HUAWEI
nova 11 Pro (8 GB RAM + 256 GB ROM), priced
at RM 2,599, offering Black and Green colour options; and HUAWEI
nova 11i (8 GB RAM + 256 GB ROM), priced
at RM 1,299, offering Starry Black and Mint Green colour options.
HUAWEI WATCH 4 will be available nationwide
starting 7 July 2023 for RM 1,999; where WATCH 4 Pro will be available nationwide
starting 15 July 2023 for RM 2,499 across all HUAWEI Experience Stores,
- END -